Technology + Health
Helping lighten the load…
From a community model to bearing the burden of care alone, the parenting landscape has shifted drastically in the last century.
From villages to single-family homes, from shared responsibilities to fulfilling all needs, from the encouragement of self-time to unspoken criticisms, the social pressure means parents are with their children more than ever before.
Birdie Break is here to lend a helping hand and to support parents in…
Shepherding the Next Generation
Birdie is a well-tech company working to provide highly-vetted babysitters to parents across the country, while they care for and raise the next generation.
From on-demand to onsite childcare, we use our technology to bring support to homes/neighbourhoods + work places across North America.
We are helping take care of parents so they can take care of their family.
Our Four Pillars
-
A new addition to your inner circle.
Birdie is another avenue for support in the 'parenting toolbox,' whenever you want it.
-
Contributing to "shepherd the next generation."
Research continues to show that help is not only fundamental for parent health, but is essential to children’s growth, self view + world view.
Birdie Sitters are the best. We uphold the highest expectations for the Sitters who make it onto our platform.
-
Parent well-being + child enjoyment = a symbiotic pairing.
Strengthening families. So you can enjoy each brilliant moment with them.
-
Balancing the scales of responsibility + expectations.
Parents have never had more pressure on them; the expectations around parenting deserve a new standard.
Cressida and Melanie, two Canadian businesswomen, started Birdie in 2017. Cressida, a mother, felt the pressure of parenthood, finding it hard to always keep a sense of self while raising children. Melanie, an aunt + former nanny (in her younger years) watched her sister struggle to find suitable childcare for her little ones.
What began as a service for booking sitters has shifted into becoming a voice for parents, helping them find balance with their individuality and their titles of mom + dad.
Cressida and Melanie are helping build a future that removes criticism around parents asking for help, as the company builds technologies to connect parents with vetted, high-quality, support.
Birdie first launched in Western Canada and is currently growing across North America.
Founded by Cressida Raffin + Melanie Swerdan
Birdie Breaks Can Cover
Meetings
•
Personal Time
•
Kids Sports + Activities
•
Events
•
Day-to-Day Planning
•
Errands + Chores
•
Doctors Appointments
•
Downtime + Relaxing
•
After School Care
•
Homework Help
•
Last Minute Emergencies
•
Vacations + Work Trips
•
Datenights
•
Meetings • Personal Time • Kids Sports + Activities • Events • Day-to-Day Planning • Errands + Chores • Doctors Appointments • Downtime + Relaxing • After School Care • Homework Help • Last Minute Emergencies • Vacations + Work Trips • Datenights •
“We believe that having access to support is sometimes just as important as the support itself.”
- Cressida + Melanie