NEWS: BIRDIE BREAK APPOINTS NEW VP OF MARKETING
Edmonton-based tech startup birdie break appoints new VP of Marketing
[Edmonton, AB, January 16, 2024] – Edmonton-based tech start-up proudly announces the strategic addition of Mandy Moran as the Vice President of Marketing. This appointment signifies a pivotal step in supporting the growth and expansion of the company’s transformative childcare app.
Moran, brings unique and diverse experience developing and implementing marketing strategies for start-ups and early stage growth companies, in addition to well-established global brands. Her recent role, working under the leadership of Arlene Dickinson at Believeco (District Ventures) combined with experience leading teams at EY and TEC Canada, and an MBA from Queen’s University, makes her an instrumental addition to the Birdie Break team. Mandy’s expertise will be key in advancing the Birdie mission and elevating the brand’s visibility to support more parents.
Birdie Break's mobile app has quickly become a parenting essential, connecting parents with highly vetted, trustworthy childcare and tutoring. Birdie Break has a network of almost 700 screened sitters who have completed a 7-step screening process including a police background check and ID verification through CERTN. As a result, Birdie is providing parents in need of childcare solutions a high-quality, safe option in eight Canadian cities.
“We are thrilled to announce the addition of Mandy to our team," said Melanie Swerdan, co-founder and CEO of Birdie Break. "Our innovative app has already garnered a dedicated user base, and with the addition of Mandy we're confident in our ability to drive the growth and visibility required to scale the business, help more parents find care, and attract potential investors to support our scaling.”
"I'm honored to join Birdie Break during this exciting phase of growth, especially during a time when Canadian parents are in a great need of childcare solutions," said Mandy Moran, VP of Marketing at Birdie Break. "Our app has already had a meaningful impact on hundreds of Canadian families, and I'm eager to work alongside our talented team to showcase its immense value and continue to grow our offering.”
This strategic hire was made possible by the support of Alberta Innovates. Securing funding from Alberta Innovates for the position of VP of Marketing enabled Birdie Break to bring in the senior talent required to foster future growth. Investors looking to participate in Birdie Break's journey and explore the unique opportunities it presents are encouraged to connect with Melanie. (melanie@birdiebreak.com)
Birdie Break Inc. is an Edmonton, Alberta based well-tech company that provides thoroughly vetted childcare, currently in 8 Canadian markets; Vancouver, Victoria, Kelowna, Edmonton, Calgary, Banff/Canmore, Toronto and Ottawa. Their seven-step screening process provides parents with high-quality childcare from over 700 vetted sitters. Birdie break has seen consistent growth and has booked over 50,000 hours of babysitting across Canada and are poised for a US launch in 2024.
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